The name of our company was born when one of our founders, Jessica McNicholas, was quizzing her son for a physics exam.

"Definition of refraction?" she inquired. The reply: "Um, it has to do with passing from one medium to another and changing direction and speed."

We liked the metaphor. Our work is about helping individuals, teams and organizations to:

• Set a clear direction for their change and communication efforts
• Move and change in practical, measurable ways
• Build momentum and speed
• Act and deliver

Working across a broad range of sectors in the United States, Europe and Asia Pacific, Refraction is helping individuals and teams to realize their full potential.